social

Social action and community media production

Social action 

You could say that social action is way of achieving people's goals together, taking the chance to change people views on what’s actually going on in the world, introducing new ideas that would better our future generation of people, entering this world for years to come.

Social action is for tool to for awareness of a specific subject or cause, with the action or change amongst its intended audience. Media is produced and circulated within a particular community, which generally places less of an emphasis on profit and focuses more on providing a service to the people within that community. In this post, I will go into greater detail on the subjects of social action and community media, and talk about their relevance and importance.

With the help of social action young offenders turn their life around due to people not giving up them like street doctors (who are volunteer medical students) which give the offenders the knowledge on how to save lives instated of festering in own solitude to pick up the peace’s for themselves.

Media are characterised by their accountability

Community production

Community to the communities they serve. They emerge as a result of popular movements that strive to attain an important space in citizen participation and demand the right to own and operate free from political or commercial interference.

Social action usually non-profit, this form of media often takes on controversial subjects as a way of influencing change. Common subjects depicted in social action media include: smoking, drug addiction, alcoholism, politics, green peace, racism and many more. Such films can either be factual or dramatized. Factual films may depict the extremities of the topic in discussion, such as someone facing an impending death as a result of cigarette smoking; not all smokers die of their habit, but by showing the most tragic outcome the filmmaker manages to spark more interest. On the other hand, filmmaker's may decide upon taking a more confrontational approach, by challenging certain individuals who may be implicated in a particular issue. 

The purpose of this is to raise awareness for people smoking around their children because the children are imitating their parents. The parents are shown trying to protect their children by hiding their smoking habits

Techniques used:

The production has got lots of two shots to show relationships between parents and   children and children acting as their parents. They have used this throughout because children want to be like their parents and they pick up on things they do and copy. The video is filmed from a child’s perspective

Impact:

The impact makes smokers aware that children copy things they do and also not to smoke around your children because it will make them want to smoke to. These attempts are unsuccessful and the ad ends with a child standing in front of the mirror pretending to smoke, using a crayon as a cigarette.

This documentary is to raise awareness that police who are racist, and why are they stoping black people and arresting them for a small amount of cannabis. this problem has been occurring for many years, arresting people for such a petty crime, people are arguing that arresting these people its not stopping the amount of real crimes that is happening out. 

techniques used 

pictures of people being arrested and searched in brought daylight, other people telling us how is it has effect their life because they find it hard to get a job and how this little amount of cannabis can follow you for the rest of your life