Friday 5 December 2014





Initial response


The track that I have choose to use is Holy Ghost from Montana of 300, an rapper from Chicago who specializes in gangster rap and portraying message of his poor up bring and the struggle for him and his people in Chicago.

The genre Holy Ghost gangster rap the style is sort of angry but it varies between preaching  

The length of the track is 6mins 30sec, the track is quite fast but it also varies between medium- slow

The mean of this song is to make people aware that you can’t just wash away your sins by going to church

From this I get the impression that Montana is talking about what is going on Chicago at this time being, that bad people that have probably killed can’t escape that there fears buy hiding behind closed doors not even Montana himself.

As Montana is rapping he seem emotional about his words he is preaching to us, the effect this has on me is that I feel sorry for the people of America because of all of the gun violence that is in Chicago and the whole America.

The song is manly focused on Montana and quick shots of his crew FGE. Montana uses beast a lot this is because Montana is being unique and preaching good words into the city of Chicago, which has the highest murder rate in the whole of world Montana, can’t affect his image by looking weak or venerable. He also mentions God and religious statements this is because a lot of killers have turn to god and in this video Montana is portrayed as the savour of his people by exposing the truth to the world and his city, there are also oxymoron “ Hell’s Heaven”.  




 Now we are gathered here today
To hate and to listen to what Montana gotta say
I swear you don’t want to witness this savage in ya place
He’ll come and ravage where you stay
Slap bananas in that k and put them blammas in ya face
Whoo! Church is in session this verse is from heaven
They want my spot, they want me dead, and want a murder confession
I’m cursed with a blessing
My work is impressive come purchase a lesson
Please forgive me lord, I’m ‘bout to hurt ‘em a second
Pussy nigga if you scared then go to church with a weapon
And if you hide behind a preacher than I’m murking the reverend
And If I make it to heaven I just hope I’m a stay though
I’ll fuck the shit up out an Angel like hold on to ya halo!
Don’t go to church but I pray tho even God knows I don’t play tho
Bitch I grind everyday doe, 20K was my play dough
I’m on that bread, call me mayo rocky like this is MIA yo
I done shot niggas in they shit just call me OJ Mayo
But it’s Montana and I’m ‘bout to go polo up on this beat
I’ll stain yo ass and then go showboat with yo dough up in the streets
You want that beef think it’s sweet? I’m a show yo ass I’m a beast
Boy I’m super strapped, yup I’m like Jojo nem with the heat
Yeah I got Sheneneh and Keylolo ridin’ with me
That’s two ratchets and they louder than yo ho up in the sheets
She sucked my dick real fast and then she went slo-mo yeah she a freak
I drive these bitches loco, then let ‘em pogo up on my D
It’s mister swag specialist ain’t a nigga fresh as this
There ain’t nothing hotter than muah, just like the devil’s kiss
I’m so fucking hot, boy the devil better be scared of this
God flow, ya know heaven is where my level is
Wings up in the sky, man this guy is flyer than Pegasus
I’m all about my cheddar it’s M.O.B never sweat a bitch
Money over everything nigga, that’s what I tell a bitch
Jealous bitch, that money come 1st like a gold medalist
My haters watch my videos, though I’m their aggravation
When haters see me, they always tell me congratulations
You showing love, knowing you hate me, boy that’s fabrication
I know you sick, but I’m gone ball just like a cancer patients
Couldn’t hold me down, don’t give a fuck if you was gravitation
Learn yo location and rotation, work those calculations
Run in yo spot then get you popped, cuz I ran out of patience
And caps gone fly around this bitch just like a graduation
This shit’s exclusive, straight up out the mental institution
I beat the track up, call for backup, man this shit abusive
Even his haters play it back, that’s how you know he dope
Like, “holy smokes, yo Tony’s flow just caught the Holy Ghost
My lines so dope if I continue, I might overdose
Pull out my dick, and tell my haters join the rodeo
It’s funny how you stay gettin’ money, but always sittin’ there
They tell me that I’m goin’ to hell, I tell ‘em I been there
30 bullets in my clip and bitch they all anxious
12 disciples with me nigga, and they all gangstas
Jesus! real niggas don’t freeze up
And I ain’t worried ‘bout them haters, I shake ‘em like seizures
When that feeling go through my body, I’m ill as Illuminati
I come through with that pistol, I’ll drill and then you get bodied
Boy I’m god when he angry hater like you can’t be
Till that lightning strikes and you get bodied then they blame me
Those pigs couldn’t hang me, Nords couldn’t tame me
Money doesn’t change me Montana still that same G!
Nigga they call me the truth, goofy you can see the proof
I’m God son shawty, so don’t ask me what would Jesus do
Say my name like Beetlejuice, bet you I bring dem heaters through
Pop out like it’s peek-a-boo, 30 shots sent from me to you
We all know shorty blow that 40 like a fuckin’ sax
I get to clappin’ at cha head, yeah jumping jacks
Then go change clothes n hit the road back to them fuckin’ stacks
I money hunt, loud in the trunk just like a skunk in back
I’m doin’ me and making scrill plus I’m paying bills
Man these dickriders never met me, yet they hatin’ still
They always blame the hottest one whenever they get killed
Ahhh! I guess now I know how Satan feel
You think you holier than thou, you must be fuckin’ proud
You go to church on Sunday like you really fucking down
You think that God don’t see yo dirt? boy you a fuckin’ clown
You cheat on God like mother Mary outchea fuckin’ around
So save your comments, motherfuck your feedback
Cause if God was a rapper, nigga this how he’d rap
Real shit, I breathe that I’m a fuckin’ king strapped
I’ll make a gangsta lean, come to his funeral and sing that
I got angels and demons screamin’ and fiendin’ cuz they feeling this
Go tell Kanye this college dropout outchea killin’ shit
Go tell Jay-Z I got a blueprint for that fast money
Tell Wayne and Baby that I murder for my Cash Money
Pull up to yo stoop nigga shootin’ like I hoop nigga
At him and it’s click clack bang watch me mute niggas
Cops ain’t got a clue nigga three words who did it?
Laid you in that box in that sharp ass suit
And I got ya niggas spooked cause they see what the fuck it do
Boy Jesus couldn’t save himself and you think he gone save you nigga?
Act live, flatlines I laid ‘em down and wet’em up baptize
Nigga I ain’t nothing new to this, it’s FGE we do this shit
We be fly as a stewardess, but cross me like a crucifix
I’m back on that stupid shit, shootin’ shit believe that
Yo religion ain’t true as this
Pure common sense, boy that’s the thing that you lack
Just cause it’s published in a book, it doesn’t mean it’s a fact
Now listen, cause man we wasn’t allowed to read on them plantations
300 years, had my people growing impatient
Wanting to know what’s in that Bible and they can’t take it
Now let me tell you ‘bout the plan of a damn racist
Let’s teach these niggas love who hate ‘em so they can’t say shit
Whoever hits you, turn ya cheek, so they can’t face it
Edit the Bible before you show it to these L7’s
And this the shit that y’all buying? Now clientele sell it
Your mind, still, is a slave, that’s how they jail cell it
This is America people, I call it Hell’s Heaven

[Outro] (2x)
Aye, I know y’all mad at me
And probably call this blasphemy
But I know some Christians who tote pistols
That a blast for me





Wednesday 26 November 2014

Production research

What factors make up the budget for a radio advertisement campaign?

In the professional radio adverting production, one of the key elements is the budget. When broadcasting a commercial, the negotiation is done by the local sales team and regional agencies, which should cost a fee.

When using voice overs artist have to pay a fee depending on whether their voice is of celebrity standard, and the amount of experience that the artist can bring to the table, if the artist voice is unique it high likely that the artist will pay less for the session because its something new. On the other hand it the artist is a well known celebrity the session will be considerable higher, but that isn't bad news for the artist because the celebrity should be able to do the voice over in one take and this will equal out the cost. 

The budget can be made up of something called a usage fee this mean when an artist pays the money in exchange the artist has the rights to their use their voice on the track this mean that the artist can make money off his or her track if a different artist wants to make a remake.

Traffic can also help the budget increase, when broadcasting a commercial via the radio it would cost more money to broadcast it depending on how many people or tuned into the station. artist would usually want to advertise their during peak hour probably rush hour, so this would have an big affect on the budget.

What is a music bed, and what are the three types

The type of music beds are live music recorded with speech this is where there is a live band and the would play over the backing track to an life audience this usually free.

Library music is music that is copyright free it can be found on the Internet and is there for anybody to use.

Production music is copyright free because it is create by yourself probably on software such as garage band.

Why does it cost money to use a pop song in a radio advert?  What type of license would you need to apply for?

If you plan on using music produced by somebody else you need to obtain permission as the composition is covered by copyright.



Most pop song have the own right to there track, nut even if the don't you will still have to pay the producer money to use track so it is invertible that you will have to pay a fee.

To preform to a live an audience you will have to obtain a blanket licence. What is a blanket licence, this licence is available to independent production companies and producers who make programmes for TV Channels. The licence covers all our members’ music used in these programmes, so producers don’t need to seek individual clearance for each of the songs they wish to use.

In Radio commercial production you need a Synchronization licence, which allows songs to be reproduced in a television program, film, video, radio and commercials as background music.  A synchronization license is the license required to make and distribute audio-visual recordings.

What are the main differences between producing your radio advert using?
  Production facilities available at the radio station itself?
      An external production house?

Radio station should be able to help you with producing an commercial which could cost up to £200-£300, but there are benefits to this the production company would include a quality written by a trained copywriter. Also the local station should be able to help and quote you a price. But the overall difference is that the radio station will be able to help you with the production side but not the quality of music that you are producing.

House production will be able to help you with the quality of music produced and also with the style of music that is being played, but that doesn't mean that you will be able to produce it to a wide target audience because the finance may be to high