Fabian's music video work

ASSIGNMENT TASK B 1: Artist Presentation

Introduction 

The artist that I will be talking about today is Busta rhymes, Busta rhymes is an American rapper, producer, and actor from Brooklyn. My presentation features the styles, conventions and techniques that are used in in Busta videos.

 The first Busta rhymes video I will be talking about is Busta's Touch it remix, in this video there is lyrical interpretation and lighting for the mood these are conventions. A convention is genre typical to the video

Conventions 

  The video Features Busta and a variety of artist with own theme for there parts Lloyd banks, M. J Blige, Papose, missy Eliot and more.

The lighting in this video helps us understand the artists individual style they are trying to portray to the audience, for example when Busta rhymes enters for the second time his background is yellow, this give me the impression that Busta is trying to use fuse comedy and seriousness into the video.

When an artist uses a green screen is because they are trying send a different message to what they are actually rapping or singing about, or it is to empysie and give more volume to what they are saying, but inevitably it use benefit there video and themselves and to get more viewers.  

This convention uses visuals to Busta music video will match or interpret some of the lyrics of the song. Lyrical interpretation can be use to make an artist's video seem better or to promote and brand. Busta's uses this convention to promote himself and the other artist featured in his music video. 

For example when Lloyd banks talks about money and wad full of money appears in his hand this is so the artist can seem hot in the eyes of the audience. if there wasn't any interpretation use in this video it might not have the same affect on the audience because people would believe that they are talking nonsense.

Style

The style of video is very Interpretative and impressionist. Busta directly uses visuals throughout the video to empise his lyrics. 

Techniques   

The techniques used in this touch it remix are lip-syncing and cutting to the beat, when using these techniques it make the audience feel that the artist is actually rapping in the video to give it a boost effect on the video. If an artist decides to come out of syncretisation the artist rap will still play in the background but maybe it will cut to a different scene, this could a build up to an beat drop.  Busta has use this technique in his video to bring the video back to life if the artist feels that it is dragging on the effect it should have on the audience should go crazy.

BUSTA RHYMES 

Break ya neck  

Style

 In this video Busta uses comedy to attract his audience, this video is call parody. A parody, in use, is an imitative work created to imitate, or comment on and trivialize an original work, its subject, author, style, or some other target, by means of satiric or ironic imitation. Why is video so effective because of the nature of the rapper being from Brooklyn it is very unusual to see such a well-known gangster rapper act in this way.     

Conventions

Break ya neck focuses on Busta rhymes mainly because of the style it. We get to see Busta and all of foolish behaviour, this technique should attracted a wider target audience generate more revenue for the Busta and increasing his profile.

Techniques 

The techniques used in this video are mostly close ups of Busta. this could be a way of promoting himself and get noticed, the camera angles zoom in and out give the effect that busta is filming the video himself the affect that this has on the audience is that you feel like busta is letting be a part of his world by showing you what he gets up on a daily bases.

Busta rhymes 

(Dangerous)

Style

This video uses parody elements to tell there narrative, the story is about criminal called max Remo who has 48 hours to be convicted of his crimes, whilst in the car max brakes free by smashing the car window in which ends up with the two officers chasing him thought the city. This style of video can attract wide amount of people because they are getting the best of both worlds, watching a little film and listening to good music. 

Conventions 

Dangerous, extends the meaning song, although Busta is rapping about how dangerous his crew is the flip mode squad it still dose not feel like a gangster rap video because of the video, this is smart of the Busta because he can rap about violence and get away with his videos being shown in the day, improving his chance to become a bigger artist than he already is today.

Techniques

The camera angles are very mixed as Busta is trying to create his own film. The video features close ups, long shots, bird eye view and medium shots. Why has Busta done this because Busta want to make people aware that rap can be more complex than just rhyming it take the right video to attract a certain audience.

Thank you for listening to my presentation my name is Fabian Feveck