Production research

What factors make up the budget for a radio advertisement campaign?

In the professional radio adverting production, one of the key elements is the budget. When broadcasting a commercial, the negotiation is done by the local sales team and regional agencies, which should cost a fee.

When using voice overs artist have to pay a fee depending on whether their voice is of celebrity standard, and the amount of experience that the artist can bring to the table, if the artist voice is unique it high likely that the artist will pay less for the session because its something new. On the other hand it the artist is a well known celebrity the session will be considerable higher, but that isn't bad news for the artist because the celebrity should be able to do the voice over in one take and this will equal out the cost. 

The budget can be made up of something called a usage fee this mean when an artist pays the money in exchange the artist has the rights to their use their voice on the track this mean that the artist can make money off his or her track if a different artist wants to make a remake.

Traffic can also help the budget increase, when broadcasting a commercial via the radio it would cost more money to broadcast it depending on how many people or tuned into the station. artist would usually want to advertise their during peak hour probably rush hour, so this would have an big affect on the budget.

What is a music bed, and what are the three types

The type of music beds are live music recorded with speech this is where there is a live band and the would play over the backing track to an life audience this usually free.

Library music is music that is copyright free it can be found on the Internet and is there for anybody to use.

Production music is copyright free because it is create by yourself probably on software such as garage band.

Why does it cost money to use a pop song in a radio advert?  What type of license would you need to apply for?

If you plan on using music produced by somebody else you need to obtain permission as the composition is covered by copyright.

Most pop song have the own right to there track, nut even if the don't you will still have to pay the producer money to use track so it is invertible that you will have to pay a fee.

To preform to a live an audience you will have to obtain a blanket licence. What is a blanket licence, this licence is available to independent production companies and producers who make programmes for TV Channels. The licence covers all our members’ music used in these programmes, so producers don’t need to seek individual clearance for each of the songs they wish to use.

In Radio commercial production you need a Synchronization licence, which allows songs to be reproduced in a television program, film, video, radio and commercials as background music.  A synchronization license is the license required to make and distribute audio-visual recordings.

What are the main differences between producing your radio advert using?

  Production facilities available at the radio station itself?

      An external production house?

Radio station should be able to help you with producing an commercial which could cost up to £200-£300, but there are benefits to this the production company would include a quality written by a trained copywriter. Also the local station should be able to help and quote you a price. But the overall difference is that the radio station will be able to help you with the production side but not the quality of music that you are producing.

House production will be able to help you with the quality of music produced and also with the style of music that is being played, but that doesn't mean that you will be able to produce it to a wide target audience because the finance may be to high